shiseido future solution lx
Creative /Art Direction & Graphic Design
Inspired by the serene ambiance of a high-end spa, this campaign for Shiseido’s prestigious Future Solution LX line marries sophisticated minimalism with subtly rooted Japanese tradition. Rich wood textures and warm, natural stone form the foundation of a luminous environment where luxury feels tactile and authentic. The overall visuals are intentionally dark—moody yet refined—creating a sanctuary-like atmosphere that accentuates the brand’s elite positioning.
The design language underscores Future Solution LX’s status as Shiseido’s prestige skincare collection. Packaging nods to the heritage of Nishijin textiles and the brand’s century-old botanical magic—particularly the precious Enmei herb and LonGenevity Complex™—by echoing these subtle textures and organic tones through the campaign’s tactile materials and soft lighting. This approach supports the narrative of clean, modern elegance while embracing the refined “Japaneseness” that defines the brand’s identity.
Creative Director: Geoffrey Dunne
Art Director: Tara Belmont
Photographer/Director:
Makeup:
Hair:
Product Photographer:
campaign assets
Digital still assets shot for campaign visuals.
digital media design
A 360 media blast designed to accompany the hero campaign. Media includes PDP, Email Banners, Site Assets, SMS, & Emails.
site assets
banners
email & sms
