In a world where the future demands the utmost in protection, Hunter Schafer leads the charge in this striking campaign for Shiseido Urban Sunscreen. Set against the backdrop of a high-tech, futuristic cityscape, Hunter navigates an environment where shielding oneself from the elements is essential. The story unfolds as she confidently removes her space helmet, revealing that the true protection lies in Shiseido Urban Sunscreen. This powerful imagery conveys a message of strength, resilience, and the advanced defense that Shiseido offers, seamlessly blending the boundaries between technology and beauty.
As the Art director of the shoot, I played a role in bringing this futuristic concept to life. My responsibilities included conceptualizing the setting, guiding the overall aesthetic, to ensure that every detail aligned with the campaign’s message of protection and innovation. Additionally, I collaborated one-on-one with the BTS videographer to capture social content that authentically reflected the energy and presence of Hunter on set, all while using current editing & video styling.

Creative Director: Geoffrey Dunne
Art Director: Tara Belmont
Photographer/Director: Ethan James Green
Makeup: James Boehmer
Product Photographer: Cason Latimer